America's Cup
AC 2000 Positioning
  Brand Identity Team New Zealand sought to promote the widest latitude of international brand exposure for this prestigious nautical event in the year 2000.

America's Cup: AC 2000 Position & Branding
The second aspirational consumer brand, for the America's Cup 2000, required a strong identity at retail that would appeal to a broad international demographic.

We created AC 2000, the event-related brand, to express the excitement of the international challenge and to introduce a commemorative product line of instant collector's items, culminating with the event in early 2000, with the team handily
"Racing into the Future".

AC 2000: Brand Style Guide