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The third consumer brand devoted to Team New Zealand sought to reflect a bold and exciting identity that reinforces the concept of our tagline: "There is no Second Place"—inspired by the immortal words of Queen Victoria spoken on the occasion of the first race in 1851.
We created TNZ Team New Zealand, the team-related brand, to express this Royal New Zealand Yacht Squadron's remarkable skill and team spirit by introducing competitive sports-related products and accessories—while documenting the event held in New Zealand in 2000.
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