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		Chamberlain Communications Group Explore the Difference Campaign
	Identity Design & Advertising	It is crucial for public relations firms to maintain a comprehensive identity as they evolve into providing comprehensive communications services.

New York City-based Chamberlain, founded in 1993, is among the top public relations firms serving the healthcare industry exclusively. The company represents a number of the world's leading pharmaceutical products and healthcare organizations. Chamberlain Healthcare PR was determined to find a single source for all their communications needs and turned to Design Latitudes for our fully integrated interactive branding expertise. In addition to their new identity and web site, we created a comprehensive trade advertising campaign that explores the "Chamberlain Difference" in healthcare PR throughout a variety of healthcare and pharmaceutical publications. "What we wanted was a creative vision that would guide our transformation from a public relations firm into a full-service communications company. And Design Latitudes took us beyond our expectations," said Richard Chamberlain, president of Chamberlain Healthcare Public Relations. In February of 2007, inVentiv Health, Inc. acquired Chamberlain Communications Group for $13.0 million.