Club Méditerranée
Village Market Positioning
  Brand Identity With properties in the most exotic and desired travel destinations in the world, Club Med's network of villages has achieved instant recognition and caché for the world traveler.

 
Club Méditerranée: Village Segment Market Position & Branding
 
We created an extensive set of Club Med Village insignias to support the brand and commemorate each of the more than 135 villages around the world.

Incorporating a vernacular graphic vocabulary indigenous to each locale, the insignia are applied to a wide variety of retail products sold on-site.