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Fairfield International Corporation
Fairfield International Corporation, a Park Avenue conglomerate of financiers and industrial consultants throughout the world, are owners of a major fleet of tankers and distributors of petroleum products.
The objective was to enhance Fairfield's ability to purchase, finance, charter, and operate oil tankers while in turn enhancing the business opportunities of major subsidiaries.
We created a system of three brochures packaged in a custom wooden box evoking a sense of sophisticated expertise, a feeling of containment, and the elegance of Japanese packaging, which was presented at a major ship launching ceremony in Japan.
Upon the successful completion of the project, the project consultant and copywriter Ed Chasins said:
"Now that the dust has more or less settled on the Fairfield International project, I would like to go on record with my thanks for a truly superlative job. I know that the project was as full of problems and frustrations for you as it was for me but the end result is beautiful, functional, and all that Fairfield could have asked for. I am very proud of the job and hope that your are too.
I am particularly grateful to David Curry. It seems to me he not only worked extremely hard, with great talent, but took a lot of heat and flack with unfailing courtesy and equanimity."
In association with:
Robert P. Gersin Associates
Awards and Honors:
Certificate of Design Excellence
Print Casebooks 5 Packaging
Certificate of Excellence
American Institute of Graphic Arts
Andy Award of Excellence
Advertising Club of New York