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We made refinements to the Gamblin logo that heightened its distinctiveness and made it more appealing to a 21st century market by adding an artfully-colored swish to the classic motif.
A broader range of color opportunities were introduced in the identity that encourage painters to access the universe of color that Gamblin offers.
Our criteria for the identity included it becoming more:
· distinctive
· unique
· memorable
· comprehensive
· integrated
· timeless
· targeted
· flexible
· adaptable
· reproducible
Consistency of use helps reinforce the brand, its goals, and the benefits of doing business with Gamblin to the consumer. Specific standards of usage for the logo and logotype were developed to allow maximum flexibility in meeting these goalswhile emphasizing positive creative opportunities for the brand made by artists for artists.
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