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		Gamblin Artists' Colors Identity Standards Manual
	Identity Design	We recently completed an organization wide study for Gamblin Artists Colors Co. to determine how to enhance and maintain their corporate and brand identification throughout all visual communications.

The result of this study is summarized in the identification standards manual. At the heart of every successful brand is a visual image that expresses the company's personality, qualities and character. It is an image that reinforces the relationship with the consumer. Intelligently managed over time, the brand becomes an asset of increasing value and solid equity. It becomes a powerful instrument for change that positively affects every aspect of the organization from its direction and productivity to its morale and culture. The standards were developed to present a consistent, unified identity for the company throughout all communications. The use of these guidelines will enable the company to maintain a fresh, contemporary, yet dignified look in communicating with artists, investors, and all interested people. Contents 01.01 Gamblin Brand 02.01 Objectives 03.01 Strategies 04.01 Primary Identity 05.01 Secondary Identity 06.01 Stationery 07.01 Nomenclature 08.01 Typography 09.01 Color.Scheme 10.01 Photography 11.01 Advertising 12.01 Newsletters 13.01 Print Production 14.01 Web Production 15.01 Summary Gamblin is the leader in the art materials industry for socially responsible and safety-oriented products and information from the macrocosmic environment, studio, and products to the microcosmic personal health and artistic fulfillment. The artist-run company is a lean, green urban shop powered by wind and a die-hard dedication to oil painters. The same values are being employed in its graphic communications. "Continue with the great work you are doing. Don't get off the track. Do what you do best." —Emily Silver, an artist survey respondent