Gazelle Beauty Center and Day Spa
Notorious Magazine Advertising & Photography
  Advertising Gazelle is one of the first salons in New York City to develop a cosmetics line devoted solely to the needs of the woman of color.

  Design Latitudes was retained to design, photograph, and produce an advertising campaign to run in Notorious Magazine as well as a direct-mail catalog targeted to the consumer.

We created an elegant and unique solution that would foster the product's growth beyond its initial African-American market while not excluding any race or skin tone—bringing to life the Gazelle concept, "For a New Color of Woman."