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		Hackensack Medical Center Identity & Signage Program
	Identity Design	Hackensack Medical Center is a 781-bed non-profit, research and teaching hospital located seven miles west of New York City, in Hackensack, New Jersey, providing tertiary and healthcare needs for northern New Jersey and the New York metropolitan area.

Founded in 1888 with 12 beds as Bergen County's first hospital, Hackensack Medical Center is New Jersey's largest provider of inpatient and outpatient services and is the fourth largest hospital in the nation based on admissions. With a work force of more than 7,200 employees and an annual budget of $1 billion, the hospital's staff of 1,400 physicians and dentists covers the full range of medical and dental specialties and subspecialties. David Curry, now principal of Design Latitudes, served as Project Manager in conjunction with Robert P. Gersin Associates, Industrial Design who was retained to create a comprehensive visual communication system for Hackensack. We were responsible for the analysis of their existing identification and communications in order to develop a strategy for an improved, cohesive, and clearer approach to communicating with both the professional and lay community. We also designed the visual personality of the hospital including a system of logos, symbols, typographic formats, colors and nomenclature for the core divisions of Hospital Care, Teaching Services and Community Care. In association with: Robert P. Gersin Associates industrial design