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Kent Fine Art
Of Absence and Presence Exhibition Promotion
|Advertising & Publication Design||
The concept for Kent's second exhibition was to investigate how two groups of artists, modern American and the Russian avant-garde, separated chronologically and geographically, resolved similar problems of the reduction of form.
"All these artists reduced artistic form to its purest condition and tested the very limits of pure painting and construction," said John Bowlt in his catalogue introduction.
For the Art Forum advertisement, we featured Ellsworth Kelly's Untitled in corten steel as well as gradient typography that suggested absence becoming presence.
We designed the exhibition catalogue featuring Ilya Grigorevich Chashnik's Red Square and Cross to further the gallery's emerging graphic personality of minimalist graphic design and typography.