Identity Design Approach


Standing out from the crowd in the world-wide marketplace requires both a high level of creativity and marketing know-how. Our approach is about the art and science of communicating and selling. We create vibrant and engaging visual identities for companies, brands and individuals, supported by a sound research and development methodology. You already have an identity. Our task is to uncover it, analyze it, visualize it, shape it and make it come to life in a symbol, logo or insignia that embodies all aspects of your identity and character.

In terms of style, we have no house style, and all of our identity programs look different because all of our clients are different. We are equally at home in working with the modern, the classic, the artful and the non-conformists. The common denominator is a strong sense of expressive character, a high level of meaning and a timeless sense of quality and beauty.

We focus on expressing the unique character of our clients in a clear and direct manner and symbolize your personality, character and identity by discovering and developing meaning from within. The importance of language informs everything we do and we begin with the spoken and written word in creating effective verbal/visual identities and symbols that make sense. And we execute the results with excellent craftsmanship and technical expertise.

Not all of our identity programs start with a blank page and we are often asked to refine, enhance and evolve an existing visual identity. We make it work harder, better and create fresh, new adaptations and extensions of the original.

We also can manage your identity program, story line and character arc throughout all media and applications with comprehensive identity management strategies for print, web and the environment.

In addition to building a higher level of company and brand awareness, visibility and intelligibility, we help you captivate your market with both an emotional and intellectual connection.