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		Florida Yacht Charters & Sales Consumer Advertising Campaign
	Advertising	Yacht chartering, historically thought of as the sport of the wealthy, is in actuality far more accessible to a broader market in the South Florida travel and leisure industry than imagined.

Florida Yachts' objectives for their charter advertising program were to raise public awareness of this elegant yet accessible vacation option and navigate traffic to the site for on-line booking. Our solution was to convey a sense of the richness yet affordability of the yachting experience; the hip, exciting, and adventurous fun for the first-time or experienced yacht charterers; and the plurality of demographics that can take advantage of this exciting new vacation option.