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The challenge for the Florida Yacht Broker Advertising campaign was to instill the sense of quality and accessible elegance we created for the web site while maintaining the simplicity and ease of updating and swapping images on a short production schedule.
Our solution was to convey the theme, style, and color from the site personality which enhanced the presentation of the ads throughout such industry stalwart publications as Sail Magazine, Latitudes & Attitudes, Boat Trader, Sailboat Trader, and Power & Motor Yacht.
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