Knoedler & Company
Adolph Gottlieb Exhibition Promotion
  Advertising & Publication Design The history of M. Knoedler & Company, founded in 1846, spans the rise of the art world in America, and by the dawn of the Twentieth century, Knoedler & Company had played a pivotal role in the formation of many of our nation's most important public and private collections.

Adolph Gottlieb Advertising

Knoedler & Company: Adolph Gottlieb Catalogue
Knoedler & Company: Adolph Gottlieb Catalogue
Knoedler & Company: Adolph Gottlieb Catalogue

Knoedler champions the art of our time, representing and exhibiting a select group of post-war masters and contemporary artists, estates, and foundations.

Design Latitudes was retained over an eight-year period as design consultants dedicated to the development and implementation of a comprehensive exhibition publications and advertising program which consisted of more than 900 projects.

Working under the directorship of Lawrence Rubin, who as an art dealer since the late 50s, was director of Knoedler for more than twenty years and was close to many of their crucial artists we designed campaigns for:

Adolph Gottlieb
David Smith
Donald Sultan
Frank Stella
Glenn Goldberg
Helen Frankenthaler
Herbert Ferber
John Walker
Michael David
Michael Heizer
Nancy Graves
Richard Diebenkorn
Richard Pousette-Dart
Robert Motherwell
Robert Rauschenberg
Sean Scully
Ugo Mulas

At the inception, Rubin suggested, "If you're going to err, do so on the side of being bold, colorful, and expressive," which we took to heart. We evolved graphic concepts that were formed from the nature of the artwork, conveying a rich sense of the artist's personality and touch.

For an early show of Adolph Gottlieb's Major Paintings, we prominently featured his simplified representations of discs and winding masses. His paintings are variations with these elements arranged in different ways which we highlighted in the Art in America advertisement and the exhibition catalogue.

Gottlieb is considered one of the first color field painters and one of the forerunners of Lyrical Abstraction.

Awards and Honors:
Certificate of Merit
Printing Industries of America

Certificate of Special Merit
Association of Graphic Arts