Knoedler & Company
Ugo Mulas Exhibition Promotion
  Promotion Design The Italian photographer Ugo Mulas is noted for his portraits of artists, street photography, and having documented every Venice Biennale through 1972.

 
Knoedler & Company: Ugo Mulas Campaign

Knoedler & Company: Ugo Mulas Campaign



While photographing the 1964 Venice Biennale, Mulas met several American artists, art critics, and the art dealer Leo Castelli—a meeting which led to his travel to New York City and his documentation of the Pop art scene.

Our campaign for Ugo Mulas The New York Art Scene in the 60's and Other Photographs featured enlargements of Mulas' contact sheets and environmental portraits of Stella, Rauschenberg, Newman, Rosenquist, Warhol, Johns, Duchamp, and Lichtenstein.

This trip to New York and his resulting book and exhibits became Mulas' best known work.