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		Gamblin Artists' Colors Slogans & Taglines
	Nomenclature	Gamblin had been speaking to its various market segments with a single voice, advertising concept, and tagline.

We recommended developing a system of taglines and coordinated advertising concepts, and headlines for each market segment and product line to be used contextually—in an idiom that each understands instinctively and personally.

Targeted to the retail store and trade show market, Gamblin Paints! emphasizes action and ownership with an authoritative command of the market. The Paints! double entendre speaks to both the product line and the idea of "painting the town." The tagline can also be used with a subject such as Gamblin Paints NAMTA.

Gamblin is a market leader in technical support and education for artists and not only conducts national color workshops but provides extensive support to art educators and instructors—many of whom are working artists themselves. Helping you make your art work speaks directly to this segment about how Gamblin benignly provides the "tools" for painting and art production.

Artists are always looking for new ways to innovate, and in order to fulfill their expectations and natural curiosity, we revived Gamblin's dormant campaign Painting Secrets Revealed and refreshed the message and its connection to some novel answers on the web site. We also recommended creating a single unifying tagline that speaks about Gamblin as an overall company and helps to capture the hearts and minds of artists.