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		Gamblin Artists' Colors Web Banner Advertising
	Advertising	American Artist online is an ideal place to build the Gamblin brand with today's international community of artists. The information on myAmericanArtist.com is organized by medium and by skill level, so Gamblin can target its message directly to the artist's needs.

Our goal was to identify and fulfill when and how online readers want their content. From engaging step-by-step audio and video demonstrations to in-depth critiques, the site offers compelling interactive features that provide multiple contact points that deliver immediate, cost-effective messages pertaining to the company's products. The objectives for the program were to: increase traffic to www.gamblincolors.com increase opt-in subscribers to the Gamblin newsletter reinforce premier color products build the reputation of the brand's renowned artists Our strategy was to create compelling visual content for: Banner Advertising A series of evolving banner ad campaigns that provide a simple and cost-effective way to increase brand awareness and visibility while driving traffic to the site. Artist Behind the Brand Gamblin promotions of their educational and training programs, as well as a Robert Gamblin profile and participation in an artist's live chat. Article Roadblocks and Run of Site (ROS) Campaigns Multiple banner formats that create a consistent presence with cost effective frequency and reach to an average of 42,000 unique users per month. Sponsored Content Segments of Gamblin videos, sponsorship of monthly content sections, and banner links to the Gamblin website landing page. The campaigns were a resounding success in positioning Gamblin as the authority on fine artist's color materials.